CASE STUDY · June 2026

Experts Live Netherlands · NBC Congrescentrum, Nieuwegein

The largest Microsoft community event in the BeNeLux. Running like clockwork.

2,000+ tech professionals. 100+ deep-dive sessions. 125+ speakers across two days. run.events handled everything — from calls for speakers and sponsor dashboards to the last badge scan.

2,000+ Attendees
100+ Sessions
125+ Speakers
Powered by run.events
The Story

A two-day tech community event. Zero friction from end to end.

Experts Live Netherlands is the largest independent Microsoft community event in the BeNeLux. Organised entirely by and for the community, it brings together developers, cloud architects, security professionals, and Microsoft MVPs every year for a programme built entirely around depth — no marketing fluff, just real technical sessions led by real practitioners.

The 2026 edition spanned two days at the NBC Congrescentrum in Nieuwegein: a focused Masterclass day on June 1, followed by the main conference on June 2 with over 100 deep-dive sessions and 125+ speakers. run.events powered the full event — from a calls for speakers workflow and online registration and ticketing, to a brand new Sponsorship Dashboard giving each sponsor their own hub for managing assets, scheduling meetings with attendees, and running booth events. Attendees navigated the programme through a white-labelled mobile app — including a Partners tab for discovering sponsors and booking meetings — and digital agenda kiosks placed throughout the venue. On-site, QR check-in with on-demand badge printing cleared the entrance in seconds.

With 2026 marking the third consecutive year of the partnership, the onboarding overhead was zero. The ELNL team and run.events spoke the same language from day one of planning — which meant more time spent on the experience, and none spent on setup.

June 1–2, 2026
NBC Congrescentrum, Nieuwegein
Experts Live Netherlands
expertslive.nl
Challenge & Solution

A technically literate crowd with zero tolerance for friction

The Challenge

Experts Live Netherlands attracts developers, cloud architects, and security specialists — people who evaluate software for a living. Running a two-day format across 100+ sessions, multiple tracks, and a full sponsor expo demands logistics that are invisible to attendees and sponsors alike.

  • Two-day format with separate Masterclass and main conference flows
  • 2,000+ attendees requiring rapid, queue-free check-in at all entry points
  • 100+ sessions across multiple tracks to navigate and surface in real time
  • A sponsor ecosystem that needed structured tools to generate leads, run booth activities, and schedule meetings — not just a logo on a wall
  • Tech-native audience that notices — and judges — every rough edge

The Solution

run.events delivered the full event platform: the brand new Sponsorship Dashboard gave every sponsor a self-service hub for assets, meetings, and booth events, while attendees got a branded mobile app, instant QR check-in, and digital kiosks throughout the venue.

  • Calls for speakers — structured submission and review for the 125-speaker programme
  • Sponsorship Dashboard with sponsor assets, meeting booking, booth events, and mobile app visibility
  • Online registration and ticketing for Masterclass and full conference passes
  • White-labelled mobile app with agenda, Partners tab, and personal schedule builder
  • QR check-in with on-demand badge printing at all entry points
  • Digital touchscreen kiosks throughout NBC Congrescentrum
Services Delivered

The full scope

From the brand new Sponsorship Dashboard to the full event platform — every sponsor and attendee touchpoint, one system.

Brand New in 2026

Sponsorship Dashboard

Every sponsor at ELNL 2026 had their own private dashboard — a self-service hub to manage their event presence, connect with attendees, and run booth activities without involving the organiser team.

Sponsor Assets

Company profile, team contacts, brochures, and product listings — managed by the sponsor and live on their event page and in the mobile app.

Meeting Booking

Sponsors published open meeting slots for attendees to book directly, or reached out proactively to invite specific contacts. Every accepted meeting auto-generated a lead.

Booth Events

Product demos, presentations, and meet-and-greets — created and managed by sponsors from their own dashboard, with QR check-in and optional prize draws on-site.

Partner Profile in the App

Full sponsor profiles in the mobile app's Partners tab — logo, team contacts, hosted sessions, resources, and a direct meeting booking link, all in one place.

Alongside the full run.events platform

Calls for Speakers

A structured submission and review workflow for the ELNL programme team — collecting proposals, managing review rounds, and confirming a 125-speaker lineup.

Registration & Ticketing

Online registration managing separate Masterclass day passes and two-day conference packages, with automated confirmations and attendee self-service from purchase to event day.

QR Check-in & Badge Printing

QR code scanning at entry linked directly to on-demand badge printers — from scan to badge in seconds, no paper lists, no manual lookup.

Financial Management

Ticket revenue tracking, financial reporting, and reconciliation — giving the ELNL team a clear view of event finances from the same platform.

Digital Agenda Kiosks

Touchscreen kiosks placed at key points throughout NBC Congrescentrum, always in sync with the mobile app — session details, room assignments, and speaker info at a glance.

By the numbers

Experts Live Netherlands 2026

2,000+ Attendees Microsoft tech professionals, the largest BeNeLux edition yet
100+ Deep-dive Sessions All searchable and filterable in the mobile app
125+ Speakers MVPs, experts, and Microsoft practitioners on stage
2 Event Days Masterclass day + full conference, one seamless platform
Voices

What they say

Brenda Kager, Vice Chair & Event Manager, Experts Live Netherlands
Brenda Kager Vice Chair & Event Manager Experts Live Netherlands

[Placeholder — quote from Brenda about the 2026 edition to be added.]

Maarten Goet, Chair & Founder, Experts Live Netherlands
Maarten Goet Chair & Founder Experts Live Netherlands

[Placeholder — quote from Maarten about the 2026 edition to be added.]

Want your next tech event to run this smoothly?

See how run.events handles sponsorship dashboards, calls for speakers, registration, mobile apps, on-site check-in, and badging — all from a single platform, built for events that can't afford rough edges.