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Event Marketing

Smarter marketing
starts here.

run.events integrates email marketing, social promotions, influencer outreach, and UTM tracking — all built in, all measurable.

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run.events event marketing platform with influencer campaigns
Influencer Campaigns

Influencer Campaigns

 Precision Tracking

Precision Tracking

 Retargeting

Retargeting

 Gamification

Gamification
Organic Influencer Campaigns

Your best promoters are already on board

Use influencers to skyrocket your ticket sales. Your best influencers are already on board: speakers, sponsors, and attendees. All it takes is two clicks for them to share stunning promo campaigns, helping you reach new audiences at zero CPA cost. Reward them with gamification coins and track each influencer's impact.

  • Personalized Referral Links — Automatically generate custom tracking links for speakers, sponsors, and community leaders.
  • Performance Dashboards — Monitor clicks, conversions, and top promoters in real time.
  • Incentives & Rewards — Offer built-in rewards for successful referrals — boosting reach and registrations through authentic voices.
  • Effortless Setup — Launch influencer campaigns in minutes, directly from your event dashboard.

With run.events, you harness the power of your network — authentically, organically, and with measurable results.

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Influencer campaigns dashboard in run.events
Precision marketing tracking with UTM attribution
Precision Marketing Tracking

Stop guessing. Start measuring.

With our Precision Marketing Tracking, run.events tracks every ticket sale down to its source through integrated UTMs. Stop wondering what works and start making data-driven marketing decisions with a guaranteed ROI.

  • Custom Campaign Links — Create trackable links for emails, ads, and social posts to monitor what drives registrations.
  • Real-Time Analytics — See clicks, conversions, and source attribution as they happen — no guesswork required.
  • Segment Insights — Understand which audiences respond best, and tailor your messaging for maximum impact.
  • Seamless CRM Sync — Tie marketing data directly to attendee records for a complete picture of your funnel.

run.events gives you marketing intelligence that drives smarter decisions — and better results.

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Retargeting Incomplete Orders

Win back lost registrations

Don't lose potential attendees who didn't finish checking out. run.events pinpoints exactly where they dropped off, letting you retarget them with personal emails, special offers, or discount vouchers — so you can win them back and track every successful comeback.

  • Automated Reminders — Trigger emails to users who started but didn't complete registration.
  • Custom Messaging — Personalize follow-ups with dynamic content based on the user's activity.
  • Behavioral Insights — Understand where users drop off and optimize your checkout experience accordingly.
  • Recovery Analytics — Measure recovery rate, revenue regained, and campaign effectiveness.

With run.events, you turn lost opportunities into confirmed registrations — automatically.

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Retargeting incomplete orders dashboard
Event gamification with leaderboard and coin rewards
Event Gamification

Turn your expo into a playground

Attendees earn coins by visiting booths, attending sessions, and giving feedback — then redeem them for exclusive swag or much-needed coffee. A live leaderboard keeps the excitement high, encouraging everyone to explore more and engage deeper.

  • Custom Challenges & Quests — Create interactive games tied to check-ins, booths, sessions, or networking.
  • Points & Leaderboards — Reward attendees for engagement and spark friendly competition with live rankings.
  • Sponsor Integration — Let sponsors offer prizes and get visibility through challenge participation.
  • Analytics & ROI — Track participation and impact in real time — great for sponsors, better for engagement.

Gamify your event, drive meaningful interaction, and keep attendees coming back for more — with zero extra tools needed.

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run.events Blog

Our thoughts on event management, technology, and event communications.

News

run.events AI Website Builder – The Future of Event Websites is Here

We are delighted to announce our new AI Website Builder! Launch a fully branded, mobile‑first, accessible, ticket-ready event website in as little as three clicks and under an hour. Without writing a single line of code, touching WordPress, or waiting weeks for an agency.​

Image of Adis Jugo

Adis Jugo

Mar 1, 2026

Leadership

Bureau International des Expositions (BIE) Selects run.events as Official Event Management Partner for General Assemblies

Strategic partnership enhances event management capabilities for General Assemblies of one of the world’s most prestigious intergovernmental organizations.

Image of Adis Jugo

Adis Jugo

Jan 30, 2026

Industry

The Top Trends Shaping the Event Industry in 2026

As we look ahead to 2026, the event industry is undergoing a transformation driven by technology, changing attendee expectations, and a renewed focus on community and personalization. From AI-powered experiences to the rise of microevents, these trends are redefining what it means to create impactful events.

Image of Anto Pranjić

Anto Pranjić

Dec 22, 2025

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